Starting a Fitness Business

Business Management

Facility Design Needs Analysis

Ron McGuire

Personal trainer

Ron is interested in opening a small to medium-sized personal training studio, but his main focus is to develop his e-mail and Web-based coaching services. He is only interested in doing one-on-one or one-on-two training sessions in his studio. Any small-group training that he may decide to do would occur outdoors. Because his main focus will be Web-based coaching, he doesn’t want to spend a lot of money on a studio or exercise equipment.

In his training studio, Ron plans to have a treadmill, a bike, a rowing machine, a bench, dumbbells, a dedicated stretching area for two, and a power rack. Ron would also like a small office where he can work on designing programs. Ron has no intention of allowing groups of people to train in his studio at the same time, so he does not need to purchase a lot of equipment. He does not need a large multistation unit and will instead purchase a power rack with an Olympic bar. Because Ron will always be present when clients are training, he is not concerned with the safety of clients using free weights. He will always be there to spot.